About

Matthias Schroeter together with Howard Bassuk are the founding members of FranNet Europe. Matthias primary focus is on building the European network and dealing with key Franchisors next to his area responsibility for the central region in Germany.

Matthias Schroeter has been successfully running his own consulting company MSM-C for the past 9 years in which he developed strategies and implementation plans for CEO’s, Marketing and Sales Executives.

Previous to this he held a number of Executive positions himself such as a Partner with Russell Reynolds Associates and as General Manager Germany for the Rémy-Cointreau Group. As director in Grand Metropolitan Retailing he was in charge of Marketing and Operations for their foodservice brands in Central Europe. Previous to that he worked as Director Marketing with Pepsi-Cola being in charge of Germany, Austria and Switzerland. Matthias started his marketing and sales career 24 years ago at Procter & Gamble active in Europe and the Middle East.

Matthias holds a Masters Degree in business administration from the University of Nuremberg.