Common Franchise Myths Debunked


During this edition of FranNet’s blog, we’re going to delve into debunking some common myths about the business of franchising. While most of these myths’ origins can’t be readily assessed, we’re here to assuage concerns about potentially harmful rumors on how franchising works.

You’ll Never See the Light of Day

Think if you buy a franchise that you’ll automatically be pulling 80-hour work weeks with little time off? Not so. While the start-up and phase one of your business plan will take careful attention to detail and close monitoring of your projections, many franchises operate under regular business hours with weekend time off. Choose carefully and try to find a fit which requires a similar amount of time and resources as your previous profession.

Being Popular Counts

While it would be nice to own a Subway or 7-Eleven franchise, not every potential franchisee is in the financial ballpark to do so. Franchising is about brand recognition, but there are countless examples of franchised businesses setting new business records without a catchy name or slogan. When investigating franchise concepts, find business models which appeal to your strengths, budget and interests – you and your business will thank you later.

I’ll be on Lock Down

Many people incorrectly assume that because franchise brands have a specific way of doing business to succeed that they stifle creativity. This is untrue. Franchises have processes designed to ensure that all owners have the same chance to succeed with assistance from the corporate brand. However, there is built in flexibility. Most, if not all, franchises welcome committee-based input from the ranks of their owners. If you have a good idea, you’ll be able to share it among your peers.

I’ll Have to Quit My Day Job!

Not so fast, corporate suit guy. Thousands of franchises are specifically designed to replicate the semi-absentee form of business ownership. In franchising, it’s commonly referred to as “managing the manager.” If you can manage employees at your day job, you can manage your offsite manager as well, while still owning the side business you’ve always dreamed about.

I Just Don’t Have That Kind of Money

Really? With a list of franchise concepts growing to near 4,000, more and more have become quite affordable options, with nearly 30% of those costing less than $100,000 as a total investment. Talk to a FranNet franchise consultant and let them know you prefer to see more affordable franchising options. Prepare to be pleasantly surprised.

As you can see, there are several well-tread myths about the business of franchising and it certainly doesn’t make them true. If you’d like to have us respond to a few of your franchise myths, we’d be happy to do so. It’s as simple as setting up an appointment based on your availability.

Let’s chat! There’s a local FranNet consultant right in your market who knows that market inside and out – knows the personality of the market – knows the competitive landscape. FranNet has a great track record of assisting individuals on their path to entrepreneurship, and one of our franchise experts would love to provide you with guidance free of charge. Sound like something you might be interested in? Get started here and find your local consultant right now!


Explore Value-Added Service for Your Franchise Operation


Your customers are the lifeblood of your bottom line financials. Protecting and servicing them at all costs should be what every franchise owner strives to achieve. During this edition of FranNet’s blog, we’re going to look into a few strategic tactics that you, as a franchise owner, can do to add value to the goods and services you provide.

First and foremost, value-added service defined is that little something extra you provide to keep customers remembering you and coming back on a regular basis. In many cases, it doesn’t even take much extra effort, but rather a desire to go the extra mile while making your establishment top-of-mind for repeat business. Here are a few tips you can implement to provide some value-added service of your own:

Loyalty Matters

Within the confines of your small business or franchise, are you aware of your customers? Do you have regular visitors? Would you recognize new faces as they came in the door for a second or third time? Many small businesses and franchises have implemented some form of a loyalty program designed to keep customers engaged with a product or service. One fine example is the sub-shop staple of providing a punch card. Four sandwiches and the fifth is free. These days, businesses have even gone high-tech and embedded loyalty programs within mobile applications for smartphones. In what way might you create a loyalty system for purchases at your establishment?

Ask the Expert

How might you use your industry knowledge to educate your customers? For instance, if you owned a HandyPro franchise, could you host a class once a month in which you instruct customers on simple DIY projects around the home? The big chains such as Lowe’s and Home Depot have done this for years. The knowledge you retain from being an expert in your field could have multiple applications for your now and future customers. Share it with them from time to time!

Extra Credit Service

If you own a franchise or small business and you receive a larger than usual order for your goods or service, do you ring this up as a great day in business or would you like to express your appreciation? Perhaps it’s a door-to-door delivery or even a small discount. Just a little something encouraging to let your customer know that they’re appreciated.

Get Personal

Without crossing any inappropriate boundaries, there are other things that business owners can do to show their appreciation for their customers. Birthday and Thank You cards which include a short, handwritten missives are always welcome.

What you’re really looking for is just a small edge, to set your small business or franchise apart from the competition. Think about this—the same degree you depend upon your customers should be reflected back upon them in a value-added way. Don’t simply take things for granted, because your customers should mean the world to you. Just let them know it once and awhile.

Let’s chat! There’s a local FranNet consultant right in your market who knows that market inside and out – knows the personality of the market – knows the competitive landscape. FranNet has a great track record of assisting individuals on their path to entrepreneurship, and one of our franchise experts would love to provide you with guidance free of charge. Sound like something you might be interested in? Get started here and find your local consultant right now!


Pet Lovers Unite! Franchising for Fido


During this edition of FranNet’s blog, we’re going to be talking about Man’s Best Friend. Oh, and cats too. That’s because the pet industry sector is booming. According to the American Pet Products Association (APPA), Americans spent over $60 billion in pet-related expenditures last year. That’s a lot of dog biscuits.

Those who typically seek a pet-related franchise are serious animal lovers at heart and desire to create a business opportunity which speaks directly to their passion. Most, if not all, report extremely high levels of satisfaction in running a business that they love. The good news for pet lovers who are interested in an entrepreneurial journey which benefits our furry, four-legged friends, there are numerous directions to choose from, some beginning with relatively low-cost initial investment. Here are some of the most common franchise opportunities for pet-related franchises:

Doggie Day Care

It’s exactly what it sounds like. Why have your pooch lay on the couch all day in your absence, when it could be romping with other dogs through several specially designed indoor and outdoor play areas? Some of these burgeoning facilities have moved towards the addition of value-added services such as bathing, grooming, training and even routine veterinary care.

Pet Grooming

You don’t have to know how to groom a dog to open a pet grooming facility. In the ultimate semi-absentee franchise setup, you could simply sit back and manage the manager of your own personal pet spa. Because Americans are so unique in how they treats pets as family, the market forces are already in place for success.

Pet Supply Stores

Remember that $60 billion figure on pet-related spending? Much of it goes to pet supplies which includes a raft of items from dog food and collars to leashes and pet crates. These storefronts aren’t just for dogs and cats, however, as many branch out to include other pets. The addition of birds, reptiles, hamsters and rabbits can make for quite the product selection.

Pet Clean Up

This category might just be a fancy way to say “pooper scoopers.” But believe it or not, there is a market for this valuable service. Most who establish pet clean up franchises are interested in commercial contracts with private property, parks and residential living areas. According to the ASPCA, there are approximately 70-80 million dogs in the U.S. There’s a lot of business potential here, wouldn’t you say?

Pet-related franchises are popular for a good reason. They make up part of the fabric of our society and intertwine our daily lives. The level of money and care we spend on our pets today is a good indicator of market need. Should you feel the calling to establish a pet-friendly business of your own, we can help you get started.

Let’s chat! There’s a local FranNet consultant right in your market who knows that market inside and out – knows the personality of the market – knows the competitive landscape. FranNet has a great track record of assisting individuals on their path to entrepreneurship, and one of our franchise experts would love to provide you with guidance free of charge. Sound like something you might be interested in? Get started here and find your local consultant right now!


Franchising Targeted to Women Owners: A Primer


According to some reliable statistics provided by the National Women’s Business Council (NWBC) in 2012, females are making great inroads as small business owners. According to the NWBC report, there are approximately 9,878,397 women-owned businesses in the U.S., an increase of 2,086,282 businesses, or 26.8 percent, from 2007. Of non-farm and privately-held businesses, 36.3 percent are women-owned, in 2007, 28.8 percent were women-owned. And women-owned businesses generated $1.4 trillion in receipts. And according to the International Franchise Association (IFA), women own more than 20 percent of all current franchised businesses.

FranNet has seen similar upward trends in women in franchise ownership.  In fact, since 2011, FranNet has seen a 71 percent increase in the number of women we’ve helped open a franchise.

There is a growing trend for franchise brands to target women as their next generation of business owners. Resources such as the U.S. Small Business Association (SBA), International Franchise Association’s (IFA) Women’s Franchise Network and the Association of Women Business Centers each have established programs specifically targeted to women owners which include seminars, workshops, mentoring and even funding assistance exercises.

While there aren’t any specific woman-based franchise concepts, popular franchise categories for women are definitely trending, including opportunities in health and wellness, nutrition, exercise and caregiving. Because franchisors know that women tend to seek opportunities with a better work-life balance, many have tailored their approach to certain semi-absentee or flexible-hours opportunities.

Aside from concepts which naturally appeal to women, some franchise brands have extended their programs to include extra incentives to attract even more female and minority entrepreneurs. Southland Corporation, owner of 7-Eleven and the parent group of several popular QSR concepts have created specialized funding assistance for minority and female prospects. Other governmental and state-level assistance beyond financing is available based on particular neighborhood zones of opportunity.

A quick check of FranNet’s easy-to-navigate guide to over 3,000 franchise concepts can be found here. We’re eager to help women establish themselves as business owners and franchise representatives. That’s why we’ve recently partnered with the SBA’s Women’s Business Centers, a nationwide organization with a little more than 100 educational centers throughout the United States—all dedicated to helping women achieve the goal of business ownership.

If you’re an aspiring female entrepreneur, we’d really like to meet you and guide your journey to success. Simply drop us a line and tell us your dream.

Let’s chat! There’s a local FranNet consultant right in your market who knows that market inside and out – knows the personality of the market – knows the competitive landscape. FranNet has a great track record of assisting individuals on their path to entrepreneurship, and one of our franchise experts would love to provide you with guidance free of charge. Sound like something you might be interested in? Get started here and find your local consultant right now!


Couples Find Success Through Franchise Ownership


In the spirit of Valentine’s Day, we’re going to write about a couple of spouse-run franchise ownership success stories. During the franchise investigative process, family participation is openly encouraged. As you well know, franchising is a decision which not only requires careful thought and consideration, but approval as well. Compatibility is obviously a key component when couples choose to work together.

Several franchise concepts are designed to work well with both spouses participating in the business. Whether it’s a home health care franchise, a quick-service restaurant or even a dry cleaning business, both husbands and wives have equal opportunities to contribute to the success. Some of the keys to this success include the establishment of well-defined roles within the business and treating one another as business owner equals.

Here’s a couple of examples where spouses took the proverbial entrepreneurial plunge together—and lived to tell about it!

Ken & Debbie Tillery – Great Clips Franchise

The Tillerys own 20 Great Clips salons in the Columbus, Ohio market. What has worked for them so well is the fact that they not only support one another 100 percent, they pick up the slack when they sense their partner needs it the most. Says Debbie, “I am operations and marketing. Ken is more behind the scenes—managing the technology and the build-outs. When we started out, Ken was working full time. I was doing Great Clips full-time—he wasn’t involved at all. As we grew, I knew I couldn’t do all of it. Ken started helping with the books at night and then he was able to retire.”

Jim & Patrice Kenyon – Window Genie Franchise

Jim spent almost 30 years trying to move up the corporate ladder, but set a goal to chart his own course by settling on a Window Genie Franchise in Chagrin Falls, Ohio. And his wife Patrice happily joined him in running the business. What made Jim decide to go the franchise route as a couple? Because they both have unique strengths and business acumen to bring to the table. Says Jim, “[Patrice] grew up in an entrepreneurial family, so has been in and around small business her entire life. This is a new phase in our lives, working together, and we really look forward to this new chapter.”

According to the U.S. Small Business Administration, approximately three million small businesses are couples-owned. That’s a lot of cooperation!

Working with your spouse to run a franchise on a day-to-day basis can be a challenge, but one that also comes with many rewards. If this sounds like a path you and yours would be interested in pursuing, FranNet can help. Taking the time to have an honest discussion of your business goals, as well as your personal goals, will help get you started on the right foot.

Now, isn’t that the true sentiment behind Valentine’s Day?

Let’s chat! There’s a local FranNet consultant right in your market who knows that market inside and out – knows the personality of the market – knows the competitive landscape. FranNet has a great track record of assisting individuals on their path to entrepreneurship, and one of our franchise experts would love to provide you with guidance free of charge. Sound like something you might be interested in? Get started here and find your local consultant right now! 


Find Your Perfect Franchise.
Schedule your FREE franchise search and consultation today!
*Required